---
title: Introducing The Creative Team
description: Exciting news in the creative industry as Sugarbush Creative Group acquires The Creative Team to expand their creative services.
image: https://www.stephenfourie.com/hubfs/tct_logo_cover.png
---
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# Introducing The Creative Team
# Introducing The Creative Team
by [Stephen Fourie](https://www.stephenfourie.com/blog/author/stephen-fourie)
March 29, 2024
**Sugarbush Creative Group Acquires The Creative Team**
The Creative Team (TCT) is thrilled to announce that it is now part of the Sugarbush Creative Group, a group of creative, digital and communications agencies in the UK.
Stephen Fourie, CEO of Sugarbush Creative Group, says “We are excited to welcome The Creative Team to the Sugarbush family - it is an agency whose values we share and whose complementary skills and creative services we can broaden and add to for its clients”
The Creative Team will maintain its operational autonomy within the group, with Stephen joining the leadership team at TCT, along with additional resources and support from Sugarbush's executive management team. Founders David Cannon and Simon Alder will move to non-executive director roles, following a period of transition.
David Cannon remarked on the journey and achievements of The Creative Team since its launch in 2004.
“Over the last 20 years we’ve produced some incredible creative work for our clients, some who have been with us from the very beginning. This is all down to our dedicated and highly skilled team here. And as we hand over the day to day running of the business, a new and exciting chapter begins. With new ownership, TCT becomes part of a larger creative group, offering a wider range of creative services to our clients. I’m proud of what we’ve achieved and excited for what lays in store for the future” David Cannon, Managing Director, The Creative Team
Simon Alder echoed this sentiment, emphasising the alignment of values and the bright future ahead.
“Great teamwork has certainly been the key element to our success since the very beginning. I’m very pleased to say that now is a great time to handover the reigns to new director, Stephen Fourie, and his team, whose values and skills align so well with ours. I am absolutely certain they will deliver a bigger and better service to all of our clients both old and new” Simon Alder, Creative Director, The Creative Team
For further details, please contact:
Simon Alder, David Cannon or Stephen Fourie
e: [us@thecreativeteam.co.uk](mailto:us@thecreativeteam.co.uk) t: 01306 868250
### **About Sugarbush Creative Group**
Sugarbush Creative Group supports creative agencies with strategic, cultural, and operational resources, ensuring growth and sustainability [https://sugarbushgroup.co.uk](https://sugarbushgroup.co.uk)
### **About The Creative Team**
Since 2004, The Creative Team has been at the forefront of digital design, branding and marketing, serving a diverse client base with creative excellence [www.thecreativeteam.co.uk](http://www.thecreativeteam.co.uk)
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Post by [Stephen Fourie](https://www.stephenfourie.com/blog/author/stephen-fourie)
March 29, 2024
Results-driven COO turned Consultant & Investor | Scaling $500K-$3M revenue businesses to $10M+ | Expert in AI, tech, automation & growth strategy | Building a portfolio of companies through strategic acquisitions
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