Here's a seemingly simple question: "Who is your dream customer?" Yet, finding the answer can be quite the adventure!  Not an uncommon scenario working in two distinct niches. However, an enthusiasm for both is causing her a bit of a conundrum in reaching either one.

The point I'm driving at is that not all customers are cut from the same cloth. Pinpointing the right customers for you is a journey of research and identification. If you're fortunate, they might stumble upon you, but realistically, you often have to go seek them out. Once you locate or connect with them, you must:

• Identify the problems.
• Persuade them to embrace your solutions.

Before you can define your ideal client, it's essential to assess all potential clients within your broader niche. Some may prove too costly to serve, others too difficult to sell to, and some will always remain unsatisfied. However, among them, you'll uncover those hidden gems—your ideal clients.

So, what does your dream client look like? One or more of the following criteria should hold true:

• They highly value your product/service offering.
• Your solutions address at least one of their critical problems.
• You create opportunities that resonate with them.
• Investing in your offerings is a wise decision for them.

Do you have a clear picture of these customers? In their absence, your business plan loses its foundation. Your marketing strategy will falter, and your vision of success is akin to a slowly deflating tire, losing its vitality and traction.

To excel in sales, you must intimately understand your target market—comprehend their desires and needs. If you're uncertain, take the time to find out. Simultaneously, align your business vision and mission. Why? Because when you choose an ideal customer niche and commit to solving their problems, it should be:

• Something you're genuinely passionate about.
• An area where you can be the best in the world.
• Incredibly profitable for your business.